M2M–Alpha Mind Tech Innovation Study
I’ve become convinced that there are some very important and un-studied aspects of corporate innovation that are worth looking into. There are some roadblocks to innovation which a little insight could remove, and despite quite a throng of people studying innovation, I’m not sure all the dynamics have been understood.
I’m also convinced that technology vendors need to understand them. They need to understand the roadblocks on the way to both
- a potential adopter’s decision to innovate at all, and
- how the vendor might get deep enough in the process to get the design win.
So I’m launching a new study of innovation processes using a few Alpha Mind frameworks that I haven’t even published yet. Over the next couple of weeks I’ll publish those frameworks as I also prepare a research agenda and a plan for the first phase of study.
What I know already is that phase 1 will focus on M2M (machine-to-machine) innovation in manufacturing companies. Reason? Despite never having written about M2M publicly, I’ve consulted in the arena a couple of times in the last few years, and so I know a bit about it.
For starters, I already know some of the specific roadblocks to innovation in manufacturing firms, and I know how some companies have already fumbled their opportunities to win huge advantages through M2M innovation.
And I think I know how to learn more. Watch this space. I’ll post here as the research agenda takes shape.